Reach all the right people

Be specific about who you'd like to reach with your Facebook Adverts. Here's how you can create targeted adverts for the people who'll love your business.


Reach your customers in the areas where they live or where they do business with you. Target adverts by country, county/region, postcode or even the area around your business.


The customers your business serves are on Facebook. Choose the audiences that should see your adverts by age, gender, interests and even the languages they speak.


When people are interested in your business, they're more likely to take action on your advert. Choose from hundreds of categories such as music, films, sport, games, shopping and so much more to help you find just the right people.


You know your customers best, and you can find them based on the things they do – such as shopping behaviour, the type of phone they use or if they're looking to buy a car or house.


Reach the people who like your Page or your app – and reach their friends, too. It's an easy way to find even more people who may be interested in your business.

Learn more about choosing your Facebook advert audience.

Stay in touch and grow

These targeting features help businesses stay in touch with existing customers and find more people like them on Facebook.

Custom Audiences

Custom Audiences help you find your existing customers from all the people who are on Facebook. You can create a Custom Audience using a customer contact list, your website traffic or activity in your app.

Learn how to create Custom Audiences.

Lookalike Audiences

Lookalike Audiences let you find more people who are similar to your best customers. It's a great way to use the insights you've gained from your Facebook marketing to find more people who'll love your products and services.

Learn how to create Lookalike Audiences.

Facebook Adverts are shown to your target audiences along with stories from their family and friends.

How people see adverts.